Video Production Business Tip - Marketing Ideas to Increase your Business
One of the things I've learned in almost 20 years of being within the video production market is that when you need to be crazy successful, you have to find certain "accelerators" that can propel you forward in ways traditional marketing can't or won't. local video production
Here's an example of the way i used an "accelerator" marketing tactic that has the possibility to become huge revenue boost for my production company this coming year.
I recently wrapped up and delivered a kick butt fundraising video to get a local non-profit. It just so happens that chapter is one kind of a lot more than 800 within the same organization worldwide. Once i delivered the DVDs to my local client, Gurus them these questions... small business videos
1. Would you take on other chapters associated with your company? Or, would you each have your personal territory without the overlap? The solution was that there had not been competition between chapters. (very good news)
2. Do you think other chapters could be thinking about having a similar fundraising produced for the kids? The solution was a fantastic YES!
3. In case you are okay with utilizing your video because the "template" that individuals can customize for each and every chapter's specific needs, would you be ready to accept us offering it on sale since most of the work has already been completed? The answered yes again.
4. If we offered other chapters a price of $2,500 a customized video, will it be okay if we gave $500 of that revenue back to your neighborhood chapter since you're one that took the risk to start with to fund the initial production? They love this concept but need to talk with headquarters as well as their local board of directors to ensure it's okay so they can collect cash in this fashion. They paid $3,500 for that production so the other chapters would get yourself a discount of $1,000 which is pretty good.
5. An amount be the better method of getting this in front of the rest of the chapters to find out if there is certainly any interest? At this stage in the conversation, their wheels are turning plus they said they'd really need to get back to me in what a great venue may be because of this.
When I'm taking care of an "accelerator" in my business, I enjoy execute a "What's the revenue potential if I get 100% from the chapters wanting to modify the template?" exercise. Needless to say, we can't come anywhere near this however it is still fun to dream in front end with the deal.
800 chapters x $2,500 = $2,000,000
Wow! And this shows me the upside from the potential here. Now, consider what is probably the worst case scenario... 1% decide to take advantage of our officer.
800 chapters x.01 = 8
8 chapters x $2,500 = $20,000
I believe, the worst of all scenario is still definitely worth the effort provided that I'm smart regarding the time and funds I put into getting these new clients.
The other cool factor is the fact that even if I only obtain a 1% return on the initial push, there is still 99% of this micro niche area will be able to approach with future marketing efforts with time.
If you feel about this, it is possible to apply this process to simply about any sort of video you have produced for your customers in your video production company.